Providing support services at the doorstep of the dairy farmers is crucial to sustaining the dairy development work. Farmers face difficulties in getting breeding, health, and productivity enhancement services without such services.

Constraints of the Current System: The current system has the following constraints because of which it is not yielding desired results of productivity improvement in dairy animals.

• It is not continuous; the groups of animals are not assigned to the AI worker/veterinarian hence accountability is absent. The government services are stationary and not delivered at the farmers’ door. Quality inputs are not available as a result, and the overall quality of services is very poor, which affects the farmers’ profits.
• It is not target driven, whereas the target should be for reducing the cost of production and enhancing fertility and productivity.
• Genetic improvement of animals and evolving improved breeds should be the long-term goals that demand the implementation of a scientific breeding system.
• The services should have a strong extension orientation wherein teaching the farmers new management techniques should be an integral part.
• The current system pays based on visits for treatment of sick animals; that is, more sick ani